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News Release

April 1, 2005

OPENING OF FITNESS CENTER LAUNCHES INDEPENDENT LIVING’S WELLNESS PROGRAM

A fresh commitment to positive living begins at The Cottages this month with the opening of a brand-new Fitness Center. Located on the lower floor of independent living’s Westbrooke Clubhouse, the center will practice a philosophy of holistic wellness, building upon Brooke Grove Retirement Village’s (BGRV) unique legacy of wholesome, compassionate care.

So, what is wellness, and why is it important? In recent years, many continuing care retirement communities have expanded their approach to resident care giving. Health and well-being, as described by “The American Journal of Health Promotion,” depends not merely on physical, but also emotional, social, spiritual and intellectual fulfillment.

With the assistance of certified fitness consultant Terrie Daniels, Hank Clough works out on a Keiser pneumatic seated chest press strength training machine in the Fitness Center.

Truly innovative healthcare, therefore, must emphasize wellness: a new, multifaceted view of health, incorporating all aspects of human well-being.

Wellness, seen in this light, emerges not as a facility, an exercise or a passing feeling, but as a state of mind and being achieved through “whole-person” involvement in a variety of positive and stimulating activities. As the ideological backbone behind the new Fitness Center, this over-arching program of wellness influences every step of its development.

Starting this month, the Fitness Center will open its doors and put state-of-the art, senior-friendly exercise equipment, a variety of wellness-oriented programming and skilled personnel at the disposal of the independent living community. According to Wellness Director Laura Rounds, residents wishing to use the facility will first take a personal fitness assessment and receive a customized wellness regimen based on their personal needs. Terrie Daniels, a certified fitness consultant and trainer specializing in senior fitness, will be available to assist with assessments, training and education.

Along with more traditional resistance, cardio and core/stability training, the Fitness Center plans to offer Yoga and Tai Chi classes, guest speakers, health screenings and educational health classes.

The opening of the Fitness Center signals a new chapter in BGRV’s long-standing tradition of creative and compassionate care. A fresh perspective on healthcare and aging is crucial to the implementation of this new “whole person” philosophy. The mentality of wellness celebrates independence and optimism — with an emphasis on asking “What do you love in life?” rather than “What health problems do you have?” This paradigm shift allows participants the privilege of embracing wellness, and in the same instant, redefines personal health as the by-product of an active, responsible and fulfilled life.



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